Marketing & Promotion

Branding for Corsetmakers 1

2011-07-11T23:00:00+00:00

Your brand is your mark, something that makes your work recognisably yours. At its best, your work should subtly convey your mark with concision and clarity.

Branding for Corsetmakers 2

2011-08-15T23:00:00+00:00

Communicating your brand: more on getting your message across, for corsetmakers who want to earn their own money from their work.

Logo Design for Corsetry Businesses

2013-08-02T22:00:00+00:00

Alison gives us some tips and pointers on how to create an effective and long-lasting logo when starting, marketing and promoting a corsetry business.

Design for Print

2013-09-12T23:00:00+00:00

Alison explores the stationery, business cards and print advertising that you need to run a successful business, and how to prepare artwork for these.

Negotiating the Photography Minefield

2014-01-04T00:00:00+00:00

Alison helps steer us through the complicated area of photoshoot types and photography usage rights, as well as some associated legal issues such as permissions.

Assembling a Portfolio

2012-07-06T23:00:00+00:00

Marianne walks us through the steps of setting up a thorough and professional-looking portfolio, a must-have for any creative professional.

How to Do a Photoshoot

2012-09-13T07:02:50+00:00

British corsetmaker Charlotte Raine shares her experiences of obtaining photography for her business - obstacles overcome, and lessons learned.

How to do a Successful Fashion Show

2013-01-29T07:56:49+00:00

Promotion is vital to an apparel business. Here's how to get your corsets into the fashion world and show off your skills effectively on the catwalk or runway.

Professional Photoshoots

2011-09-12T23:00:00+00:00

Is it worth spending money on a professional photo shoot? What are the possibilities and pitfalls? Jenni tells us how to do it and what to look out for.

Social Media for Corsetmakers

2013-10-11T22:00:00+00:00

Alison de-mystifies the world of social media, and how you can best use these tools to help grow your business, customer base and the corsetry community.

Networking and Competitor Analysis

2012-07-30T20:37:13+00:00

Marianne discusses strategies for using social media and local events to stay informed about and connected to not only your customer base, but also your peers.