Your brand is your mark, something that makes your work recognisably yours. At its best, your work should subtly convey your mark with concision and clarity. 

Practising making corsets in preparation for selling: what exactly should you practise, and what's the most effective way to use your time and resources?

Communicating your brand: more on getting your message across, for corsetmakers who want to earn their own money from their work.

Many corsetmakers accept long distance orders. Is it a good idea? Jenni explores the benefits and pitfalls, and offers tips and advice.

"Sell only the particular skills that you have already practiced. Practice only the skills that you hope to sell." Jenni helps you move toward professional status.

Jenni begins her discussion of silhouette, including personal preference and inspiration.

Daydreaming about the future to help make decisions today.  "What am I going to sell?" can refine your practice, enhancing your chances of success.

Jenni continues on silhouette and fitting a house style on different body shapes, plus its relationship to your corsetry business and brand identity as a whole.

Is it worth spending money on a professional photo shoot? What are the possibilities and pitfalls? Jenni tells us how to do it and what to look out for.