Branding for Corsetmakers 1
Your brand is your mark, something that makes your work recognisably yours. At its best, your work should subtly convey your mark with concision and clarity.
7 commentsBranding for Corsetmakers 2
Communicating your brand: more on getting your message across, for corsetmakers who want to earn their own money from their work.
add Read more...
Logo Design for Corsetry Businesses
Alison gives us some tips and pointers on how to create an effective and long-lasting logo when starting, marketing and promoting a corsetry business.
Design for Print
Alison explores the stationery, business cards and print advertising that you need to run a successful business, and how to prepare artwork for these.
Negotiating the Photography Minefield
Alison helps steer us through the complicated area of photoshoot types and photography usage rights, as well as some associated legal issues such as permissions.
Assembling a Portfolio
Marianne walks us through the steps of setting up a thorough and professional-looking portfolio, a must-have for any creative professional.
How to Do a Photoshoot
British corsetmaker Charlotte Raine shares her experiences of obtaining photography for her business - obstacles overcome, and lessons learned.
How to do a Successful Fashion Show
Promotion is vital to an apparel business. Here's how to get your corsets into the fashion world and show off your skills effectively on the catwalk or runway.
Professional Photoshoots
Is it worth spending money on a professional photo shoot? What are the possibilities and pitfalls? Jenni tells us how to do it and what to look out for.
Social Media for Corsetmakers
Alison de-mystifies the world of social media, and how you can best use these tools to help grow your business, customer base and the corsetry community.
Networking and Competitor Analysis
Marianne discusses strategies for using social media and local events to stay informed about and connected to not only your customer base, but also your peers.
