Barbara shares her experiences of organising corsetry masterclasses, including topics to cover, target audience, timing, location and cost.
addYour brand is your mark, something that makes your work recognisably yours. At its best, your work should subtly convey your mark with concision and clarity.
addPractising making corsets in preparation for selling: what exactly should you practise, and what's the most effective way to use your time and resources?
addMarianne helps guide us through the task of developing a ready-to-wear corset style, from design through to the final graded patterns.
addBarbara continues her series by sharing the contents of her own corsetry masterclass, how she prepared for the event, and how it went.
addCommunicating your brand: more on getting your message across, for corsetmakers who want to earn their own money from their work.
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Many corsetmakers accept long distance orders. Is it a good idea? Jenni explores the benefits and pitfalls, and offers tips and advice.
add"Sell only the particular skills that you have already practiced. Practice only the skills that you hope to sell." Jenni helps you move toward professional status.
addDaydreaming about the future to help make decisions today. "What am I going to sell?" can refine your practice, enhancing your chances of success.
addMarianne discusses the hard numbers of how to work out the actual cost for a given corset (or any garment).
addJenni continues on silhouette and fitting a house style on different body shapes, plus its relationship to your corsetry business and brand identity as a whole.
addAlison gives us some tips and pointers on how to create an effective and long-lasting logo when starting, marketing and promoting a corsetry business.
addMarianne explains line sheets, the collective representations of your styles, which are used to help you develop, manage, and sell your line.
addAlison explores the stationery, business cards and print advertising that you need to run a successful business, and how to prepare artwork for these.
addSannie discusses issues that are not always talked about by professional corsetiers: making a living from corsetry and knowing when to close your business.
addMarianne shows you how to produce flats - the clean, professional line drawings that show important construction details for each of your designs.
addLearning 'on the job' is a great way to pick up skills. Rosie explains the ‘why, when and how’ of securing a corsetry internship, including her own personal 'how-to' guide.
addAlison helps steer us through the complicated area of photoshoot types and photography usage rights, as well as some associated legal issues such as permissions.
addMore on technical fashion drawings known as "flats". You'll learn how to take your corset illustrations to the next level, with Marianne's three keys to beautiful flats.
addMarianne walks us through the steps of setting up a thorough and professional-looking portfolio, a must-have for any creative professional.
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