Barbara shares her experiences of organising corsetry masterclasses, including topics to cover, target audience, timing, location and cost.
addThis week we interview Karolina Laskowska, of Karolina Laskowska Lingerie, about her past, present and exciting future plans.
addYour brand is your mark, something that makes your work recognisably yours. At its best, your work should subtly convey your mark with concision and clarity.
addPractising making corsets in preparation for selling: what exactly should you practise, and what's the most effective way to use your time and resources?
addMarianne helps guide us through the task of developing a ready-to-wear corset style, from design through to the final graded patterns.
addBarbara continues her series by sharing the contents of her own corsetry masterclass, how she prepared for the event, and how it went.
addCommunicating your brand: more on getting your message across, for corsetmakers who want to earn their own money from their work.
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Many corsetmakers accept long distance orders. Is it a good idea? Jenni explores the benefits and pitfalls, and offers tips and advice.
add"Sell only the particular skills that you have already practiced. Practice only the skills that you hope to sell." Jenni helps you move toward professional status.
addJoëlle of Atelier Sylphe isn't an easy corsetiere to categorize; blending historical corsets with modern styling, and mixing with a touch of whimsy.
addDaydreaming about the future to help make decisions today. "What am I going to sell?" can refine your practice, enhancing your chances of success.
addMarianne discusses the hard numbers of how to work out the actual cost for a given corset (or any garment).
addJenni continues on silhouette and fitting a house style on different body shapes, plus its relationship to your corsetry business and brand identity as a whole.
addAlison gives us some tips and pointers on how to create an effective and long-lasting logo when starting, marketing and promoting a corsetry business.
addProfessional corsetmaker Charlotte Raine tells us how she got started, how her business works and about working with the Jane Austen Centre.
addMarianne explains line sheets, the collective representations of your styles, which are used to help you develop, manage, and sell your line.
addAlison explores the stationery, business cards and print advertising that you need to run a successful business, and how to prepare artwork for these.
addSannie discusses issues that are not always talked about by professional corsetiers: making a living from corsetry and knowing when to close your business.
addWhat are the correct tools for corsetry, when some swear by tools that others avoid? I'll share what's in my toolbox, what has been relegated to the scrapheap, and why.
addWe talk to Kate Mior of Totally Waisted Corsets about how she juggles a business in corsetry with a career as an international street performer!
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