Your brand is your mark, something that makes your work recognisably yours. At its best, your work should subtly convey your mark with concision and clarity. 

What makes a corset, a corset? Jenni shares her basic six rules of "good" contemporary Victorian corsetry.

Practising making corsets in preparation for selling: what exactly should you practise, and what's the most effective way to use your time and resources?

Barbara Pesendorfer produces some of the most extravagant and distinctive corsetry and costume in Europe. But you might know her better as Royal Black.

Jenni discusses three corsets that she recently saw on a trip to Somerset House, the Bath Fashion Museum and The Barbican.

Communicating your brand: more on getting your message across, for corsetmakers who want to earn their own money from their work.

Many corsetmakers accept long distance orders. Is it a good idea? Jenni explores the benefits and pitfalls, and offers tips and advice.

"Sell only the particular skills that you have already practiced. Practice only the skills that you hope to sell." Jenni helps you move toward professional status.

Lucy Williams (aka Bishonenrancher) is a passionate corset wearer and collector. She shares her experience of corsetry as a customer and a maker.

In this article, Jenni takes us through keeping your silhouette and color in harmony when surface decorating your corsets.

Jenni constructs a simple Broche corset to help explore and understand the six rules of good corsetry.

Jenni begins her discussion of silhouette, including personal preference and inspiration.

Daydreaming about the future to help make decisions today.  "What am I going to sell?" can refine your practice, enhancing your chances of success.

The hugely talented artist behind Sparklewren Bespoke Corsetry goes into detail about her embellishment processes.

Jenni finishes up her simple broche corset with casings, eyelets and binding.

Jenni continues on silhouette and fitting a house style on different body shapes, plus its relationship to your corsetry business and brand identity as a whole.

Interpreting this unusual and sophisticated Edwardian design into a contemporary corset is a wonderful challenge that I am thrilled to share!

Jenni discusses the effects that shifting the distribution can have on the front hip area of contemporary corsets.

Help in creating a corset pattern for an asymmetrical figure; advice on dealing with models, corsets and photoshoots; and how to clean everyday corsets.

Re-creating a real Edwardian corset pattern for a modern body, using antique drafting books to find elusive clues.